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Underwriting

What's Underwriting?

Underwriting allows businesses to support the mission of Calvary 88.5 while reaching a highly desirable audience with a radio announcement. The Federal Communications Commission (FCC) regulates the language in Underwriting Announcements (UWA's).

What's Allowed

  • Credits less than 15 seconds.
  • Credits read live by Calvary 88.5 staff.
  • Factual information about the underwriter, including location, product name and description of services.
  • Credits containing a phone number or Web site address.
  • Event dates and locations.
  • Well-established slogan or corporate positioning statement.
  • Preamble, "Local Underwriting is provided by", is included in the :15 credit.

What's Not Allowed

  • Comparative statements (e.g., the best, bigger, faster)
  • Qualitative statements involving subjective evaluation of quality (e.g., fine, great, rich, superb)
  • Price information (including "free")
  • Call-to-action statements directing the audience to: call, visit, try, compare, etc.
  • Inducement-to-buy statements directing the audience to purchase a product (e.g., free trial period, 2-for-1)
  • First or second pronouns (e.g., I, me, you)

What's It cost?

Underwriting Announcements are surprisingly affordable. Even the smallest non-profit organization can easily afford to purchase announcements on Calvary 88.5 to promote their next special event, or more importantly to raise awareness of its mission. Please contact us for our current rates and packages.